Advergame
From merging the words Advertise and Games, advergame is a communication tool that consists in a game to spread and promote brands, products or concepts. Used in advertising campaigns, the advergame is an interactive media created to:
- advertise in a differentiated way
- raise brand awareness
- drive traffic to the brand's website
An advergame provides a long and fun interaction between the brand and its consumer.
In this interactive media, the consumer spends a quality time playing and the advertiser communicates the marketing message in an efficient way.