Advergame
Advantages
Five reasons why your company should do an advergame:
Interactive: Consumers not only see your brand but they also interact with it. Interaction means that the player needs special attention and the more alert the consumer is to the advertising environment, the better the results in brand recall.
Viral: Advergames are amazing viral marketing tools because who plays a good game wants to pass it along to his friends through email, instant messengers and social networks.
Funny: Differently from traditional media, advergames do not interrupt its consumer’s spare time. It turns the campaign into the pleasure itself and invites the player to be part of it.
Measurable: As it communicates in an interactive fashion, it is possible to extract information such as how many consumers played an advergame, who they are and how long they were exposed to the marketing message. Advertising campaigns can have its results and receptivity measured easily and in real time.
Complementary: Advergames reach a different audience than traditional media, helping brands increase the range of their advertising campaigns.